Targeted Customer Messaging and Segmentation

Filter Subscribers & Target Campaigns

The filters parameter targets notification recipients using an array of JSON objects containing field conditions. OneSignal can auto-tag your users by the page they were on when they subscribed to notifications and/or by notification topics they've shown interest in.

OneSignal integrates with all commonly used data management platforms, so you can filter by user data you've already collected.

Businesses saw an 80% lift in engagement rates for messages that use Segments.

Read OneSignal's State of Messaging (2022) Report

Save and Automate

Once you set up Segments, you can send one-off pushes customized for that type of user. Supersize your push strategy with our Journeys builder and save time and resources by automating personalized messaging paths.

For example, Evino uses segments to target customers based on what type of wine they've previously purchased, how much they typically spend, and their location data.